Web design is similar  to traditional print publishing. Every website is an information display container, just as a book is a container; and every web page is like the page in a book. However, web design uses a framework based on digital code and display technology to construct and maintain an environment to distribute information in multiple formats.
The content: the substance, and information on the site should be relevant to the site and should target the area of the public that the website is concerned with.

The usability: the site should be user-friendly, with the interface and navigation simple and reliable.

The appearance: the graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant.

The visibility: the site must also be easy to find via most, if not all, major search engines and advertisement media.

The design content is changing to a more dynamic format using video, API, web services and feeds.

Design appearance strives for a clean professional and proportionate look using muted colors and occasional accents.

The usability of the site is being considerably increased by the frequent use of AJAX to minimize refresh while changing content.

Visibility of the site is low mainly because the site has until recently not been updated in several years. That should change, especially with the addition of better and popular resources such as web service fed local movie times, concerts etc.
SEO (Search Engine Optimization) is in a sense rapidly becoming a part of design. The phrase 'location, "location, location..." has been superseded by "ranking, ranking, ranking...". SEO is the methodology to increase the web site visibility, and comprises elements such as appropriate meta tags and title, matching content, and partner links among other factors.

A database is an integrated collection of logically related records or files which consolidates records into a common pool of data records that provides data for many applications. A database is a collection of information that is organized so that it can easily be accessed, managed, and updated.
In one view, databases can be classified according to types of content: bibliographic, full-text, numeric, and images.

The data in a database is organized according to a database model. The model that is most commonly used today is the relational model. Other models such as the hierarchical model and the network model use a more explicit representation of relationships.

A Web Service is defined by the W3C as "a software system designed to support interoperable machine-to-machine interaction over a network. It has an interface described in a machine-processable format (specifically WSDL). Other systems interact with the Web service in a manner prescribed by its description using SOAP-messages, typically conveyed using HTTP with an XML serialization in conjunction with other Web-related standards." Web services are frequently just Internet Application Programming Interfaces (API) that can be accessed over a network, such as the Internet, and executed on a remote system hosting the requested services.

Web Services are consumed from external hosts, under .NET.

This site also hosts it's own simple web service under the .NET framework.

Intersilo is using more web services and leveraging large data stores like Google and You Tube by means of symbiotic relationships. These are essential in solving the requirement  to decrease content maintenance, and facilitates the publishing of current topics in text and video.